Seen this formula before, but don't expect to beat these anytime soon.
Clear Thinking
Apparently, Specsavers have an in-house advertising
department, I'm not sure how much of the work they outsource?
Probably production, Post production etc... But the creative side
is all their own.
It's one of the best ongoing campaigns I can think of.
Not only did they come up with an ingeniously simple line
and strategy but they have fun with it.
Every ad is different and has a great tone of voice that isn't
rammed down your throat, they have well judged humour
that seems to be very accurate when it comes to understanding
what todays audiences want from tv adverts.
(For the most recent one just click on the link below)
http://www.visit4info.com/advert/The-Husband-Who-Didnt-Go-to-Specsavers-Specsavers-Opticians/63956
And, there doesn't seem to be anyone who doesn't know the endline,
which must make it one of the best modern campaigns around.
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