When chewing gum loses it's mintyness, you can put a little bit of sugar in your mouth in order to bring back the flavour for a little longer. How about Wrigley's put a chewing gum sized strip of sugar-paper with perforated sections into their packets and advertise it as 'even longer lasting'.
Chew On This
Uncomfortable
Are you trying to tell me not a single person in the edit suite noticed the man's mic box and modesty pouch in full show in the last scene?
ATM
ATM Machines produce a sheet of paper containing an advert or promotion which is the same size as a money note with every cash withdrawal.
New Media
1. Buy big warm coat from charity shop
2. Attach Brand name or message
3. Give modified coat to homeless person
The homeless person gets a nice warm coat, the brand gets cheap advertising which tours the city. We'd do this ourselves but we don't want human rights protesters at our door for the next 6 weeks.
2012 Energy
EDF are promoting the 2012 Olympics and have even found a place for the Wolff Olins-designed logo on the end of their adverts. However, the Olympics is fairly obviously going to use alot of energy itself. I imagine EDF have got some good energy saving tactics in place for the buildings etc whilst the games are taking place, but aren't they missing a trick?
Athletes use and produce a lot of energy themselves, by embracing kinetic energy, is there no way that this energy can be turned into a small proportion of power for the games?
Surely there's some way of collecting energy from the track as athletes feet stamp down on it repeatedly and bikes fly round the velodrome, or how about miniature turbines to collect wind power from landing mats in the high-jump and pole vault..
Although these small changes would cost money to create and maybe only make the tiniest difference, would it not be a step forward and add something to the games as a whole?
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