Bramley, Golden Delicious, Granny Smith

It's been mentioned that we talk about design quite alot on this blog and hey, I'm about to do it again..
I'm sure many of you are aware of the work of Jonathan Ive, the English bloke who turned Apple's profits on their head and in many ways changed peoples perceptions about how technology should look, by reinstating the truth that functionality is almost always the core of simplicity and simplicity is almost always beautiful.
I must point out that as much as I adore some of his early work, I do think he [Ive] is, like many great people, often over-praised, for example the iPod nano and iPhone in my opinion are not at all nice objects to look at.
Still, I'd be lying if I said I didn't think he was a bit of a genius.
He's also a good example of how great design almost always has very obvious influences and proves that all creativity is, is altering an existing design to fit a new need.
Have a look at these lovely designs by Ive's biggest inspiration, Dieter Rams..

0 people had an opinion.: