New Media



1. Buy big warm coat from charity shop
2. Attach Brand name or message
3. Give modified coat to homeless person

The homeless person gets a nice warm coat, the brand gets cheap advertising which tours the city. We'd do this ourselves but we don't want human rights protesters at our door for the next 6 weeks.

3 people had an opinion.:

Anonymous said...

Apart from Charity brands you'd be hard pushed to find a client willing to risk rep on this one.

Love the sentiment mind.

Anonymous said...

sorry lads, rubbish.

look up something a Us agency called Taxi did with coats for the homeless

abd said...

Ha ha! You could advertise Andrex on the back of a guy who just shat himself...